Asher Trotter
Fractional CMO
Experienced Chief Marketing Officer with over 12+ years of experience in mastery-level brand and creative, C-level team leadership and management, and multi-industry deep expertise specialising in tech.
Fractional & Advisory
Proven Marketing Execution & Leadership
Asher has over 16 years’ experience in brand, creative, and marketing with another 12 years’ experience as a Chief Marketing Officer.
He has successfully taken several global brands to market, supported many product launches, and worked with multiple highly-successful start-ups and scale-ups in New Zealand and abroad.
1
Years Industry Experience
>1
Awesome Brands Launched
0.1K+
Creative Projects Completed
$0M+
Revenue Generated *
* New Zealand Dollars. Proven implementation of in-house go-to-market strategies that contributed up to 91% of closed-won deals worth over USD $20M, and over 80% of consistent pipe-gen to sales in 6 years.
Let’s Collaborate
Ditch the painful recruiting process, reduce long onboarding times, make less mistakes, get projects done quicker and your teams enabled faster.
From day one, Asher is a part of your team. In-office days, team meetings, managing and executing on projects — the aim is for every CEO and team member to feel as though they’ve just brought in an awesome new full-time hire.
It all starts with a quick call
Scope out the challenges you need solving and what arrangement might work best for your organisation with a free, no obligation meeting. At minimum, you’ll come away with some new ideas and free advice.
Book a call with Asher and start the conversation today
What is a Fractional?
Fractionals are a growing category of executives, born out of the need of many organisations around the world who are crying out for more expertise to support their immediate business growth.
Different to a contractor, a Fractional is fully-integrated into your business and typically commits a certain amount of hours or days to your company each month. Just like you, we also want to be invested in your team and your business.
Availability and commitment is really between you and the Fractional you hire. You can tailor the relationship to your specific needs, whether short-term or long-term.
Start-ups and fast-scaling businesses love Fractionals. They can help them grow even faster, and bring with them all the learnings they have from previous engagements. They know what works and what doesn’t, and help your business avoid all of those same super expensive and time-consuming mistakes.
Perks:
- Fractional cost. Get the deep and broad skills and talents of a highly experienced CMO to solve your immediate business needs and challenges without paying for a full-time hire.
- Masters of everything. Fractionals are usually ‘swiss army knife’ -types, and there’s not much they haven’t seen or done at a mastery level.
- Reduced onboarding time. Fractionals are very good at context-switching, which means they’re super quick and easy to start working with. An experienced Fractional will click into your teams and business super seamlessly.
- Flexible commitment. Reduce your fixed costs with flexible commitments, only pay for what you need or use within your Fractional agreement.
Testimonials
“Asher completely changed the way our business was perceived, both internally by our people and externally by our customers. He redefined our target market and helped us expand into new products. His level of thinking and approach towards solving business challenges goes above and beyond his scope as CMO.”
CEO, Sports Tech Company (2024)
“I really loved Asher’s leadership and management style. One of the best managers I have ever had — supportive, humble, helpful, and has the skills and experience to help us lift our game. Asher gave me the freedom to bring my best self to work each day whilst ensuring our team performance always aligned with business objectives.”
Creative Team Member, Saas Company (2022)
“Kind, compassionate, wise, and so talented. He truly is a master of all things brand, creative, growth, and thinking big picture. Asher possesses the skillset that could level-up any aspirational company.”
Founder, Saas Company (2023)
Contact
For all marketing, fractional, or creative project opportunities please submit your enquiry using this form. We’ll aim to respond within 5 business days.