New Zealand / Oceania Football Confederation licensed and experienced football Head Coach with over 8+ years experience at International and Premier League level, across both elite senior male and female teams.
- OFC / NZF Qualified Coach
- NZF Advanced Coach Educator
- High Performance Consultant
Teams
- Samoa Under-20 Women’s National Team
- New Zealand Māori Women’s National Team
- Samoa Women’s National Team
- Samoa Men’s National Team
- Oceania Football High Performance Team
- East Coast Bays Men’s Premier Team
- Hibiscus Coast AFC Women’s Premier Team
- FIFA / NZF Coach Educator Mentor
World Stage Experience
International & Regional Premier League Experience
Asher is the current Head Coach for the New Zealand Māori Women’s National Team, Head Coach for the Samoa Under-20 Women’s National Team, and Performance Coach for the Samoa Men’s National Team.
He has most recently supported Samoa in their history-making FIFA World Cup Qualifiers against Vanuatu, Tahiti, and New Zealand.
“History-Making International Campaign” — Maori Football in Fiji
In 2025, Asher led the Maori Women’s National Team, Mauri, in their third international campaign, achieving a historic 3-0 win against the Fiji Women’s National Team, Kulas.
“From Zero to Premier League” — The Coast Journey
Building a complete high performance club programme in 6 years competing in New Zealand’s top premier league, winning 4X trophies, unbeaten seasons, cups, and promotions along the way.
High Performance Coach
Experienced Leader of Elite Environments
Asher has proven experience building multiple high performance environments from zero.
As Head Coach, he developed a club’s entire NRFL Premier League senior programme and has supported the rapid growth and success of an indigenous national team on the world stage as one of its first Head Coach appointments.
Educator & Mentor
Qualified Advanced Coach Educator (NZF/OFC) & FIFA Coach Educator Mentor
Highly respected and active within the Pacific region’s coaching networks, Asher represents both New Zealand Football, Oceania Football Confederation, and Māori Football as a Licensed Coach Educator as well as supporting FIFA as a Mentor for aspiring Advanced Coach Educators.
Testimonials
“I am so grateful to have such a coach as you. Thank you for your patience, kindness, and support you have given the team. Even on tough days, sick, rain or shine, you never fail to show up. You have been such a great role model to us all. With all your consistency, motivation, and determination to get the team across the line.”
Player (2022)
“I just wanted to say a massive thank you for all your help and support getting my daughter’s football to where it is today. She has completely found her groove again. We have had so many [people] comment on how much she has improved this year. Just a little belief from a coach and club is all it takes. Again thank you, thank you, thank you.”
Parent (2019)
“All of your hard work never goes unnoticed. You are so passionate for this team and we are so lucky to have someone like you that cares so much for us and wants us to improve and get better. The team culture you have created is so special and makes me enjoy football so much more.”
Player (2023)
“Asher, thank you for elevating women’s [football], the club, and our team to the next level. It truly is incredible the time and effort you show everyone, it truly doesn’t go unnoticed! You really have unlocked all of our potential and the reason for so many of us improving in the way we have! Not only are you a top tier coach but also a mentor I truly do look up to.”
Player (2022)
“I’m so grateful for everything you’ve done for me. I wouldn’t be the player I am today without you. You’re like my second family and I can’t express enough how grateful I am to have you has my coach. Thank you for these [past] four years, I’ve enjoyed every second of it.”
Player (2023)
“Since being coached by you [my daughter’s] passion has returned to the point where she was mad when you didn’t play her because it was best for her well-being. […] You have gained something so much respect, loyalty and admiration from players, supporters and anyone that has been involved with you. You have my heartfelt thanks.”
Parent (2019)
Press
Introducing Asher Trotter, Technical Performance Coach…
11 October 2024
Football Federation of Samoa
[…] overseeing and supporting all areas of team performance, tactical and technical preparation, team analysis, training and matchday performance, and player development.
Former Hibiscus Coast coach Asher Trotter joins Samoa’s World Cup campaign
12 October 2024
Friends of Football
Trotter (31) has been appointed technical performance coach for the Samoan men’s national team. Samoa play Vanuatu at Port Vila’s VFF Freshwater Stadium in their opening Group B game at the FIFA World Cup Oceania qualifier series. […]
Hibiscus Coast’s Asher Trotter steps aside after six years in coaching role
9 September 2024
Friends of Football
[…] Announcing his departure, the club said: “The club has gone from strength to strength under Asher’s leadership and is in a great place to continue this success into the future.”
Head Coach Asher Trotter Departs Hibiscus Coast AFC After Six Outstanding Years
7 September 2024
Hibiscus Coast AFC
Hibiscus Coast AFC wishes to announce that after six remarkable years, Asher Trotter will be departing the club and concluding his tenure as Head Coach and Head of Women’s Football at the end of this season.
Promoted Hibiscus Coast have ensured their survival in the Lotto NRFL Women’s Premier League
4 July 2023
Friends of Football
“It’s incredibly positive and encouraging to see all 35+ of our players take on this season’s learnings in such a positive way, to keep working hard when results aren’t going our way, …”
Unbeaten Hibiscus Coast celebrate NRF Women’s Championship title with big win
29 August 2023
Friends of Football
“For the first time in the club’s long history, this is a surreal moment for a very, very special group of people. Nearly four years in the making since Head Coach, Asher Trotter, joined the club — of which this is only the second full season that has been played since 2019 due to the pandemic.”
Contact
For all coaching projects, high performance football opportunities, or media enquiries please submit your enquiry using this form. We’ll aim to respond within 5 business days.